Hello! We opened a chiropractic practice in 2001 and were full of excitement, enthusiasm and
frantic energy and although we were great practitioners, we didn’t understand the business of owning a practice.
Our business became a rollercoaster ride of wonderful highs and desperate lows as we tried to
learn the ‘business of running a practice’.
We were surrounded by a group of uninspired staff that turned up late, went sick a lot, and didn’t
believe in what we were doing. The patients we attracted weren’t much better: they would miss
their appointments and drop off their courses of care.
We coped with the stress in different ways. The final straw came when we realised that we had lost
who we were and were trapped in our practice. If we were there, things were OK, but if we took any time off, the practice nose dived.
Our practice was CONSUMING US and that was KILLING US!
We decided things had to change or we had to close the practice.
Our practice and our life TRANSFORMED after we committed to taking action after being inspired by a cartoon called BLUE COW!
Blue Cow was dynamic, optimistic and didn’t want to
settle, despite being discouraged by her ‘brown cow peer group’. We knew we needed to become blue cows and set ourselves free.
That’s when we studied successful businesses and practices all around the world and created our
‘secret sauce’. Something so profound that it would end up transforming our practice and our life.
We call it our 5 V Technology.
As a result we created a SEVEN FIGURE practice that would run with or without us. We built our
dream team, attracted patients who became raving fans, won national chiropractic and customer service awards. We started having fun and we were able to create a life we loved.
News of our success travelled and we found ourselves being approached by chiropractors,
osteopaths, sports massage therapists, dentists and acupuncturists who show them how we achieved our dream practice and Blue Cow practice was born.
We now coach and mentor practice owners (fellow Blue Cows) all around the world full-time. We
have helped hundreds of practice owners and their teams create and grow their dream practice.
Our results are outstanding and we would love to help you too! We will be sharing some of our TRANSFORMATIONAL practice building techniques at the Blue Cow Congress.